This morning, an ‘army’ of Lady Gaga lookalikes marched on Parliament to protest against the proposed demolition of Smithfield Market in east London.
“You’d have to be Gaga to rip the heart out of Smithfield” shouted one placard:
From the email sent over to me about the stunt:
Singer Lady Gaga herself (she of 41.
6m followers-fame) retweeted a couple of tweets about the protest, including the one below by PR Ottilie Ratcliffe. As a result, #SaveSmithfield trended in the UK for a short period of time.According to this search on Topsy at the time of writing, #savesmithfield has been tweeted 1,800+ times today (helped enormously, as you’d expect, by Lady Gaga’s RTs). Eric Pickles has been tweeted almost 200 times, the second highest number of tweets to him in the last month:
Members of the public are being asked to tweet Pickles and join the ‘Save Smithfield Market’ Facebook page, but, as with all similar protest campaigns, social media stats are one thing – the proof will be in the actual result come August.
The thinking behind using Lady Gaga apparently stemmed from her infamous meat dress and various other food-related outfits (Smithfield is best known for its meat market).
Involved agency: Mischief PR
