It’s been a while since we’ve had a good ‘massive PR thing for massive PR thing’s sake’, but I’ve just been sent a release and some images that do the job nicely:
It’s a 17 ft long ‘lucky’ football boot made out of 1,500 cans of Pringles, in time for the FIFA World Cup.
Oh, and it has been blessed by a priest, obviously:
According to the press release, the boot:
The creation is based on a survey commissioned by Pringles that found that 50% of British football fans have a match day superstition.
Here, have another photo of it near a London landmark:
Involved agency: Grayling
