There are certain brainstorms that we’d all love to be a part of. Being present when “that” idea emerges and watching it develop into something truly defining.
BUT there are others that we’d just want to see where a train of thought came from and why an idea was allowed to grow – Well this easily joins this category.
I imagine it went like this…
CLIENT: “We’re an adventure company, offering thrill seeking holiday-makers the chance to paraglide over the Mediterranean”
AGENCY: “Ok great, well how do feel about Donkeys”
CLIENT: “Donkeys?!!”
AGENCY: “Yeah, we feel to best amplify your message and show off the amazing services you provide, we put a Donkey on the end of a parachute”
CLIENT: “We love it. Make it happen.”
It did.
Few things missing in their train of thought;
Classic.
BUT, massive props to The Sun for saving that Donkey’s “ass”.